Laura Peifer

Consultant | Vice President

Laura Peifer has nearly 30 years of healthcare industry experience and joined the GBS Benefits team as an employee benefits broker in 2011. Formerly with Wise Provider Networks (WPN) as a Principal Consultant, she handled the negotiation, contracting, and management of custom healthcare networks. In her specialized role she worked with many high-profile and Fortune 500 companies.

At GBS Benefits, Laura works with small employers as well as large corporate clients headquartered throughout Utah, Wyoming, and Colorado. Laura has experience with both fully-insured and self-funded arrangements. Laura’s clients appreciate her strategic approach which is centered on developing cost-saving strategies. She has partnered with the Associated Builders & Contractors of Utah to create an exclusive pool for small businesses looking to avoid community rating.

Laura has been a repeat recipient of the prestigious Chairman’s Circle Award recognizing the top 10 insurance brokers within the nationwide Leavitt Group organization. Within the community, Laura serves with the Boys and Girls Clubs of Salt Lake and founded the Kids Eat! program at the Club providing meals to children and families at home and after school. Laura earned a Bachelor of Science from the University of Utah and is licensed in Health, Life, and Disability Insurance.

"The chemistry between our two teams was undeniable. They didn’t go away after the deal was signed; they moved in. In particular, Laura Peifer is a standout professional in her field. An absolute gem! Did Laura Peifer seal the deal? Yep! Has she delivered on everything promised? Yep! Are we satisfied? Yep! We could not have more confidence in her, her team, and all of GBS. "
Taud Olsen
Vice President of People at Boostability
"There is always a great team of people at GBS who are on-hand and ready to assist with any issues or concerns we may have. Laura Peifer, Chris Nelson, and team are incredibly helpful and responsive and have gone to bat for us with vendors on multiple occasions. We look forward to working with GBS for many years to come."
Wynn Clayton
CEO - 3fold